Our website contains tracking technology from HubSpot Inc, 24 First St, 2nd Floor, Cambridge/MA 02141, United States ("HubSpot"). This may include cookies (see clause 5). HubSpot collects and stores usage data in pseudonymous profiles to enable interest-based advertising. You can deactivate the storage of data by HubSpot in cookies and the associated recording of your user behavior by deactivating cookies (see section 4).
We use HubSpot for our online marketing activities. This is an integrated software solution with which we cover various aspects. These include:
- Email marketing (newsletters as well as automated mailings, e.g. to provide downloads).
- Social media publishing & reporting
- Reporting (e.g. traffic sources, hits, etc. ...)
- Contact management (e.g. user segmentation & customer relationship management)
- Landing pages, blogs and contact forms
Our contact forms allow you, as a visitor to our website, to learn more about our company, download content, and provide us with your contact information and other demographic information. This information, as well as our website content, is stored on servers operated by our software partner HubSpot. We use this to get in touch with you. We also use cookies to find out which of our company's services are of interest to you. For this purpose, we store information about your interaction with our website, such as documents downloaded, pages visited, date and time of retrieval ("usage data"), as well as whether and when you opened marketing emails from ASL Analytics.
We use HubSpot to optimize advertising and customer targeting. Only if you have given us consent to do so, we can also merge the pseudonymous data with personal information from your CRM profile in order to address you optimally and provide you with interest-based support.
HubSpot's sub-processor page, which you can access here, includes a list of the sub-processors Hubspot uses.
HubSpot, in turn, uses the following sub-processors to operate its product.
- Amazon Web Services, Inc - hosting the product infrastructure.
- Google, Inc. - use of Google Cloud Platform to help process local customer data
- Cloudflare, Inc. - performance optimization when displaying web pages
- Message Systems, Inc. - infrastructure for sending email
- SendGrid, Inc. - infrastructure for sending emails
For more information about HubSpot's data processing, please visit HubSpot's website at: (https://www.hubspot.de/data-privacy/gdpr).